Archive for the ‘Pondering’ Category

When You Hit Rock Bottom, The Only Way ISN’T Up

I bet you’ve heard someone who was in a dire situation say something like ‘Well, it can’t get any worse so I guess the only way is up!’.  I was thinking about that just recently and realised it isn’t true. There’s an important piece missing from that statement.

It should read…

“The only way is up… if I change what I am currently doing.”

I would never have even thought about it if not for the influence of Jim Rohn. He used to say that success was a study of the obvious, so when you apply the obvious  to the statement that the only way is up then you get a very different result. If you really have hit rock bottom, then common sense would have to suggest that if you don’t change anything at all then you are going to stay right where you are. It’s not as if we fall on hard times, hit rock bottom, plateau there for a little while and then somehow, magically turn things around. Like Jim said – “For things to change, YOU must change’.

It all comes down to the ‘IT’ and ‘THINGS’. I know that in the past when I was having tough times in life or money I honestly expected that things would just right themselves. What I probably didn’t realise was that I was making changes without realising. Think about it – when you have little money you tend to spend less. When you don’t seem to have enough time to get things done you either increase the number of hours you work or you make some little changes to use your time more efficiently.

Now imagine how much easier and better it might be if you consciously made those changes. How much greater and faster would the improvements be if you assessed where you are right now and mapped out all of the changes you need to make in order to turn things around?

I firmly believe that the biggest obstical when you find yourself enduring tough times is… YOU.

By blaming ‘it’ or ‘things’ you are pretty much placing your future in the hands of something you have no control over. I can tell you that ‘it’ probably won’t get better and ‘things’ probably won’t improve – at least not without you taking control of those ‘its’ and ‘things’. That was another important lesson that Jim taught me. You really have to take responsibility for where you are right now. Don’t beat yourself up over it, but realise that your current situation is the cumulative effect of the decisions you have made throughout your life.

Once you get to that point where you aren’t blaming external factors which you can’t control, you will find that you are able to get back on track and set your own course instead of just cruising around with your eyes closed most of the time.

That’s pretty heavy stuff but definitely worth pondering…

Google Plus: Facebook Killer?

I saw a discussion in a forum last week where someone suggested that Facebook was coming to the end of its run and would diminish in popularity soon. Personally, I think their crystal ball may have been taking a day off when they made that prediction. Facebook has become entrenched in most peoples daily Internet routine as Google has. It is still growing and they expect it will pass 1 billion members this year.

I’ve been checking out Google Plus this week and it has some nice features. From a conceptual point of view it has some similarities to Facebook but at this early stage it is much more focused on sharing website recommendations rather than general socialising. That makes sense, as it adds to the data that Google can use to rank websites. Peoples opinions are generally more accurate than computer algorithms.

I suspect the black hat types will try to game the results and the SEOs and make money fast types will be trying to exploit it, so it will be interesting to see how it evolves and how they combat cheating. I’m sure there are people out there right now writing scripts to automatically create accounts and +1 websites to share between those accounts.  Common sense suggests to me that Google will be monitoring the results and activity for a while before they integrate it into their web ranking systems.

From our point of view though, it’s important to get in there and start getting to know Google Plus as soon as you can. Like everything, it has a learning curve and there are always advantages to being an early adopter rather than coming in a year or two late and then having to get up to speed. There are already a number of WordPress plugins available that will add the +1 icon to your posts and it shouldn’t be too hard to find a friend who is already using Google Plus to send you an invite. Google Plus is currently in its ‘beta testing’ phase, so you need that invitation from someone who is already using it in order to gain access.

As for whether it’s a Facebook killer – I think not. There’s plenty of room for the many social networking sites that are already online and I don’t think any of the other sites are going to dislodge Facebook from their top position for many years to come.

Suffering From Blog Writer’s Block?

It happens to me all the time – heck, it’s been over a month since I posted so that should at least prove that I’m not one of those prolific writers who can sit at a keyboard any time and pound out some literary gems. Or am I?

I think timing and the ability to write things down has a lot to do with it. We all tend to have good topic ideas for our blogs from time to time, but if you don’t make a note of those ideas then you may well be depriving your audience of some of your best thoughts and tips. I think that one of the biggest problems is that ideas don;t always come flooding through your fingers just because you happen to be sitting at the computer. In fact, there’s a good chance that sitting at the computer with the intention of writing a little masterpiece may be counter productive.

You often hear musicians talking about when and where they wrote some of their greatest works – and it’s rarely because they set aside some time specifically to do that. I remember Barry Gibb from the Bee Gees talking about how one of their biggest hits – Jive Talkin’ – was inspired by the rhythmic sound that their car made when they were crossing the Julia Tuttle causeway in Miami each day on their way to the studio (it was originally called ‘Drive Talkin’). Another good example is the opening lyrics to Elton John’s ‘Rocket Man’. The lyrics were written by Bernie Taupin and came to him while he was driving near his parents house. He ran in and told everyone not to talk until he wrote them down.

So that’s the first lesson in preventing blog writers block – keep a list of ideas and add ideas to your list whenever they come to you. You should end up with many topics to choose from.

Another good source of ideas is your own wealth of experience. Experience in your job, life experiences, things you have seen, heard or done. It depends what your blog is about of course – I often feel like writing about politics or social issues but those topics aren’t relevant to this blog. We are all experts at something though, so it’s always worthwhile to write about the things you are proficient at or particularly interested in.

Believe it or not, most people who find your blog in a search engine aren’t looking for things to buy – they are looking for solutions to their problems or answers to their questions. Think about some of the questions you’ve found answers to recently, or some of the problems you have solved. You may find that they make for excellent content for your blog!

Google Gives Auto Bloggers And Article Directories A Big Slap

Exactly how big is yet to be seen, but there have been suggestions that some of the bigger article directories are down on traffic by 25-50%.

If you want to be successful in online business and/or blogging then there are two words you need to place at the very top of your marketing vocabulary – quality and unique.

There is a lot of discussion at the moment on some of the internet marketing forums about people who have had their accounts suspended and/or articles deleted on sites such as Ezine Articles and GoArticles. It’s hardly surprising though, given the propensity of ‘article spinning’ software that is out there and the large number of people who obviously think it’s okay to rewrite someone elses articles. In my opinion it’s not alright. I can honestly say that I’ve looked at spinning software myself from time to time, but I can also honestly say that I don’t spin articles.

When someone comes to my blog I assume they are interested in what I have to say – not what someone else had to say a couple of years ago, re-written to look original. I’ve always felt that rewriting or ‘spinning’ articles is deceptive and lazy. If you don’t have enough of your own knowledge and experience to write about a topic then I would suggest that you shouldn’t be writing about that particular topic.

Whilst Google is seen by many as the big, evil behemoth that ruins businesses every time it makes an algorithm change, I tend to look at it from a different angle. Yes they are huge and yes there are many people relying on organic search traffic for their livelyhood, but is that a reason to exploit Google. In my opinion, anything that isn’t natural or within Google’s own guidelines is a type of exploit. Article directories, link farms, paid links… why do people do those things? Simple answer – they are too lazy to spend the time to create a unique, informative online resource and instead try to artificially boost their rankings.

If you looked at some search results 10 years ago and then compared them with the results today, you would probably have to conclude that Google got it fairly right. It must be a tough gig though, trying to find new ways of combating the constant stream of poor quality content that gets posted on content and backlink farms.

The moral of this story is that, in the end, unique quality content will win the search engine rankings. It may take a little longer and require a bit more work than artificial methods, but it will also reduce your exposure to algorithm changes.

So do try to keep those words – quality and unique – in your mind when you are creating your websites and blogs.

Just Thought Of A Killer Idea? Write It Down!

Man, if I had a dollar for every good idea I had for a blog article that ended up in some deep cranial abyss… I wouldn’t be rich but I’d have at least enough money for a decent pizza!

If your brain works like mine does, you sometimes find that a really good idea will come totally out of nowhere. You’re sitting there, engrossed in the latest post by Darren Hardy or Darren Rowse or <insert your favourite ‘smart person’> and it just kind of pops into your head. Sometimes it can be something that you are reading that prompts an idea but more often than not it is totally unrelated. Makes you wonder though – perhaps it’s related to something you read on the same website or blog months ago and those crazy electrons in your brain just woke up an old thought. The mind really is a most wondrous device!

So – what do you do?

You write it down of course. If you don’t write it down there’s a good chance that it’s going to slip through a crack somewhere perhaps to disappear forever. If you are lucky it might come back again in a few months but it probably won’t seem anywhere near as good as it did when it was a fresh idea.Ideas are like that – they seem to deteriorate over time.

Don’t just write it down though. Write that idea down and give yourself a deadline to take action. I know that the whole ‘taking action in a reasonable time’ thing has been a problem for me in the past and, unless I’m uniquely flawed I’m guessing it’s a fairly common problem amongst us mere mortals.

A good idea is like a newborn baby. What’s one of the first things you do with a newborn baby? You give it a name and write it  down on the birth certificate so you don’t forget it!

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