Work From Home 1: Ask Yourself Why

A while back I started writing a multi-part series about online business, but in retrospect I missed a whole lot of preparation steps. Rather than starting with the individual – you – I started with the business. So I’ve decided to create a new series and this time we’re going to begin from the beginning.

Ask Yourself Why

The very first thing you need to do before you start an online business is to ask yourself why. Why do you want to create a business from home?

Here are a few reasons I can think of:

  • I have a passion but there is no way to turn it into a career in the offline world.
  • I’m not happy with my current job and there is no opportunity for change or advancement.
  • My partner works and I’m at home all day. I’d like to get busy doing something I enjoy.
  • I’m semi-retired or retired but I really need something new to keep my brain engaged.
  • I hate my job.
  • I’m currently unemployed but I have some really good skills and ideas.
  • I/We could really use some extra income each month.
  • I/We would like to be financially independent.

I’m sure you can think of many other reasons (feel free to tell us about them by commenting on this post), but the list above probably covers quite a lot of prospective work at home entrepreneurs.

All of the above have one thing in common – they’re all excellent reasons to start an online business from home. Before we dig deeper into your motivation – because that’s what we’re talking about here… what motivated you to want to work from home – let’s look at some reasons NOT to start a business from home:

  • I heard that it’s pretty easy to get rich online.
  • I saw this site about making lots of money in your pajamas.
  • I saw this site where this guy shows how he makes $100,000 each month without doing much work.
  • I got a few emails that said I could be making $10,000 by next month.

The above all belong in the ‘get rich quick’ department. Certainly there are people out there making money on those schemes but they do it mainly by telling other people that they can make money and then selling them one or more products. The money isn’t in the content of the product but rather in the sale of the product. This leads to a whole lot of people thinking and saying that they ‘got scammed by some internet marketing guru’ and then they generally give up on the whole idea of having an online business, and go back to what they were doing before. The bottom line is that you totally can create a thriving online business that will make way more than you could make working for someone else – but it will require that you spend some time and effort on it.

That’s about all I’m going to say about the negative side of online marketing. Just be aware of it and don’t be fooled by outlandish claims of wealth. If it seems too good to be true then go with your instincts on that.

Now – back to that question. The reason I started with the ‘why’ is because it is critical to your success. Once you have that basic reason, then the next step is to expand on it. Let’s take the one that says ‘I/We could really use some extra income’.


Hmm..let’s see. The bills would all be paid on time. We would be able to put the kids through college. We could start taking our annual vacations again – a trip to Europe would be awesome! The local hospital was so helpful when I was ill last year – I’d love to be able to give them a sizeable donation.

It’s easy to see how a simple statement like ‘it would be nice to have some extra income’ can turn into a whole lot of reasons to do everything you can to create that extra income. It doesn’t just apply to income either. Perhaps you gained some weight after the birth of your last child and now you lack the self confidence you used to have. You have a wardrobe full of clothes that don’t fit so well any more. You could just sit there and think about how it would be nice to lose a few pounds… or you could start thinking about how much better you would feel, how much better your health would be and how you could wear all those clothes again – and then actually do something about it.

Therein lies the stumbling block that prevents around 90% of people from becoming the person they really want to be and having the lifestyle they deserve – the ‘doing’ part.

That’s what I’ll be talking about in part 2 when we look at what is required in order to get beyond thinking about what you would like to have or change and actually start taking actions that are continually guiding you toward your goals.

It may seem like it doesn’t have a lot to do with building a business but believe me, it has EVERYTHING to do with building a SUCCESSFUL business.

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